You know that getting publicity is vital to the health of your business. You probably also know that e-mail is the way most publicity seekers get in touch with reporters to score that precious coverage. Here?s what you don?t know: The vast majority of e-mails sent to journalists never get read.
Bottom line: if your e-mails don?t get read, you have no shot at getting the publicity you so desperately need.
Here`s how to beat the odds:
Avoiding the Spam Trap
To a spam filter, your humble e-mail pitch may appear to contain an array of trigger words and suspicious phrases. A server that relayed your message may be on a blacklist - a "do not open" list of known spammers. Or perhaps the filter?s having a tough day and has deciided to start blocking things arbitrarily. You can?t prevent every instance of spam blocking, but you can take some steps to help lessen the chances of your e-mail ending up in a black hole.
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